Writing Your Websites Services Section

Have you ever been to a website and read the services section and thought to yourself, what does that even mean?

Many people write their services section as technically as they can by over writing/ promoting what they do in an attempt to make their visitors believe they have knowledge in their field of expertise.

The trick is knowing your expertise well enough to write about it in less technical terms so your visitors understand what you provide.

 

After all the purpose of having a services section on your website is to let your visitors know what services you provide, simple right?

‘Technically yes’ but only if you avoid ‘Technically speaking’..

When it comes to writing about the services you provide on your website, whether it be that you do modelling, are a handyman, construction worker, baker or a car detailer, write in simplified terms.

For the most part, the specifics are not needed, just an overview.

For example let say you are looking for a web developer to create your website and this is the spiel the had on their services section;

‘Websites developed by Einstein Web design provide highly usable interfaces, structurally organised content and navigational architecture, 100% responsive visual design, are w3 compliant and optimised for all browsers and devices.’

To me and other developers this makes perfect sense but to a potential client it may come across as jargon that they don’t understand. The huge issue here is if your customers don’t understand what it is you provide, then they will not know if you provide what they need and may leave your site because it isn’t easy to understand.

Think ‘silver platter’ invest in your writeup so your visitors don’t have to invest their time disphyering what you actually offer.

Your services section should not cause your visitors to ask questions but instead answers the questions they have without them needing to ask.

So with the above example those less technically minded may think and ask;

..’sounds fancy but what the f… does that mean?! Will it work for mobiles as well as laptops or do I have to pay extra for a mobile site too? and/ or I don’t think I need all of that, I just want a site that looks good and is easy to use’.

So let’s try that same example in a more simple to understand way;

‘At Einstein Web Design our websites are created to look good and are easy to use. We organise your content in a way that makes it quick and easy for your visitors to find what they are looking for. All our websites are designed to look great on any browser (Internet Explorer, Chrome, Safari, Firefox and Opera) and on any device (Mobiles, Tablets, PC’s and Laptops).

Much easier to understand.

Key points to take away from this post:

The main issue and solution of great service sections on websites are;

Issue: If your customers don’t understand what it is you provide, then they will not know if you provide what they need.

Solution: Your services section should not cause your visitors to ask questions but instead answers the questions they might have, without them needing to ask.

K.I.S.S – Keep It Simple Sweet.

Author: EWD

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