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Why a website is so important

A website builds credibility, awareness and is a high value investment.  What ever your business, brand or cause is, there is a place for it online.
Web design and development is all about creating a virtual presentation of what your business is. It is about creating a soft copy of your business and putting it online for your potential clients to explore. We are committed to utilising the latest technology to give you a serious advantage in choosing the Internet as the main focus of your marketing effort.
A good website is more than just what meets the eye. More than being visually enterprising, your website has to provide what your viewer is looking for. Apart from the content, your website has to offer an instantly appealing design, to make it easy for every visitor to  browse and find exactly what they are looking for.
Website design does not have to be elaborate. It has to fit right into your kind of business to make it work for you.  It is one of the most profitable ventures you could do no matter what kind of interests you have and which brand of trade you are into. With more and more time being spent on the Internet, you can be sure that you are hitting a fine target if you decide to take on the large amount of profit available on the Internet.
Typing something on the search bar and seeing millions of websites in the results page should tell you that your website could not be the only thing there is. To make profit out of an online venture, you need your websites link to be clicked on. You need people to immediately take interest in the contents and overall makeup of your website.
What makes a good website?  which would be able to tell exactly what you need and put it into hard copy. You need your website to be dressed up well and include valuable content that people would be interested in. We’re ready to help you with Affordable Web Design Services and more!

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First impressions really do count and do so in $’s

People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

This number comes from specific studies. In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each. In a follow-up study they reduced the expsure time to 50 ms. Throughout, visual appeal ratings were highly correlated from one phase to the next as were the correlations between the 50 ms and 500 ms conditions. Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression

This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, and more. All the website screenshots below are for illustrative purposes only.

Users form design opinions even in 17 ms

Recently Google confirmed the 50 ms number in their own research. In fact, according to their study some opinions develop even within 17 ms (though the effect was less pronounced on some design factors).

The key findings from their study were that websites with low visual complexity and high prototypicality (how representative a design looks for a certain category of websites) were perceived as highly appealing.

 

Key takeaway: Make your web design simple and familiar (follow conventions – e.g. people have a fixed idea what an e-commerce site should be like). If you go for innovative, unconventional layouts – people are less likely to like them.

Eyetracking study identifies key elements

It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression.

The researchers monitored students’ eye movements as they scanned the web pages. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They discovered that the better the first impression, the the longer the participants stayed on the page.

 

British researchers analyzed how different design and information content factors influence trust of online health sites.

The study showed clearly that the look and feel of the website is the main driver of first impressions.

Of all the feedback the test participants gave, 94% was about design (complex, busy layout, lack of navigation aids, noring web design especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities). Only 6% of the feedback was about the actual content. Visual appeal and website navigation appeared had by far the biggest influence on people’s first impressions of the site.

At the same time, poor interface design was particularly associated with rapid rejection and mistrust of a website. When participants did not like some aspect of the design, the whole website was often not explored further than the homepage and was not considered suitable.

Similar results were found in a study research for Consumer WebWatch, conducted by Stanford University credibility experts. They found that what people *say* about how they evaluate trust of a website and how they *really* do it are different.

The data showed that the average consumer paid far more attention to the superficial aspects of a site, such as visual cues, than to its content. For example, nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.

Key takeaway: Great design gets people to trust you and to stick around. Poor design creates mistrust and makes people leave.

Inspiration drives better first impression

A study looking into the role of first impressions in tourism websites found that inspiration-related elements had the greatest impact on first-impression formation. This suggests that visually appealing stimuli is a very important tool for getting people to stay longer on the site and thus converting more visitors into buyers.

Positive first impressions lead to higher satisfaction

In an experiment conducted to study the effects of product expectations on subjective usability ratings, participants read a positive or a negative product review for a novel mobile device before a usability test, while the control group read nothing.

Key takeaway: if they “instantly” like your site, they’re ready to cut you some slack for any hiccups down the line. It only makes sense to assume that this kind of priming works also the other way – negative first impression decreases the overall satisfaction with your site.

Visual appeal more important than usability for user perception

A study examined the effects of visual appeal and usability on user performance and satisfaction with a website.

Users completed different tasks on websites which varied in visual appeal (high and low) and usability (high and low). Results show that first impressions are most influenced by the visual appeal of the site. Users gave high usability and interest ratings to sites with high appeal and low usability and interest ratings to sites with low appeal. User perceptions of a low appeal website were not significantly influenced by the site’s usability even after a successful experience with the site.

Key takeaway: Invest in design – it’s what matters the most for pulling users in. Funny enough, great visual design will lead to higher usability ratings even. And actual usability will matter much less if the overall visual appeal is low.

Make sure above the fold area rocks

Over the years “above the fold” issue has been hotly debated. Today’s researchindicates that people have no problem scrolling and in fact prefer it to diving the content into many pages. What’s this got to do with first impressions?

Here’s a new dimension of thinking to the “above the fold” issue: it needs to be the best part of your website. First impressions are formed in 0.05 seconds. They’re not going to scroll down in that time. Hence, what they see immediately without scroll is what determines whether they even want to scroll down.

Conclusion

Visual appeal matters a lot. My best advice: don’t try to save money on design, ever. I’ve seen time and again how a “plain design overhaul” resulted in significant conversion boosts.

People form their opinion about your site in milliseconds. The first second on your website might matter more than all other seconds that follow. Make sure that second makes a great first impression.

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Difference between mobile & responsive websites

There are two major methods for creating mobile websites: responsive design and mobile templates.

Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website’s being displayed on.

In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain. Mobile templates are also built for each specific site, not per screen size. This can cause some issues, as we will discuss below.

Responsive design, a term originally coined in a 2010 A List Apart article by Ethan Marcotte, has been by far the most popular and widely used method for designing a mobile website.

Here are some of the undeniable reasons your website needs to be responsive.

1) Mobile usage is exploding.

This might not be a surprise for most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website. Hopefully, reading through these stats from Smart Insights will light a fire to stop ignoring the need for a mobile website.

  • Over 20% of Google searches are performed on a mobile device.
  • In 2012, more than half of local searches were performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

2) Positive user experience is a must.

According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.

3) Blogging and social activities bring mobile visitors.

If you’re like most inbound marketers and have elements of blogging and social media incorporated in your strategy, you probably have been seeing increased mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.

With that being said, if you’re sharing out content links or links to your website and don’t have a mobile-friendly website, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.

4) Responsive design is preferred for SEO.

In June 2012, at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site as well as reduces the chance of on-page SEO errors. For these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile-template site.

5) A speedy responsive website is key.

According to the Google PageSpeed Developers, standards recommends that the content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.

Curious about how well your current website is performing on a mobile device? Google Developers has this nifty little tool to check your mobile site’s speed.

6) Responsive adapts to future devices.

One of the big benefits of responsive design is that the size of the template is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.

So, in the future, as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.

Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a nice feature — rather, it is now a necessity and literally impacts the growth of your business.

Are you curious the possible return having a mobile website might have? I’d suggest checking out is this “Full Value of Mobile” calculator by Google. Here, you can input different variables about your business and marketing, and it will give you a full rundown of how your metrics can be increased with proper mobile design.

What do you think about responsive design? Is it something you’ve already implemented or are you planning to do so soon? Share your thoughts below!

The resident Director of Inbound Marketing at Savvy PandaLuke Summerfield and his team develop web and marketing success stories for medium to fortune 100 companies and nonprofits. Luke is also the head instructor of Master Inbound, a comprehensive online Inbound Marketing training course.

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Maintaining your websites content

Website updates

Visitors to your website want to see the latest information about your products and services, so it’s important that your website’s content is up-to-date. Whenever changes occur in your business, they should also be reflected on your website, as visitors often research a company’s website first before taking further action. Our website maintenance service makes it easy to keep your website current.

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Standard post with

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

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Standard post with featured image

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

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